Modern restaurant analytics workspace

Our Story

Founded in the heart of Denmark's vibrant culinary scene, soilbaling emerged from a simple observation: restaurants generate enormous amounts of customer data, yet most struggle to transform this information into actionable insights that drive retention and growth.

Our journey began when we recognised that the hospitality industry needed specialised analytics solutions designed specifically for restaurant operations. Traditional business intelligence tools couldn't capture the nuanced patterns of dining behaviour, seasonal preferences, and customer loyalty that define restaurant success.

Today, we're proud to serve restaurants across Europe with cutting-edge analytics platforms that turn complex customer data into clear, actionable strategies for sustainable growth.

Our Journey

2019

Foundation

soilbaling was established in Odense with a vision to revolutionise restaurant analytics. Our founding team combined expertise in data science, hospitality management, and customer experience design.

2020

Platform Development

Despite global challenges, we launched our first customer retention dashboard, helping restaurants navigate unprecedented times by understanding changing customer behaviours and preferences.

2022

European Expansion

Extended our services across the European Union, developing region-specific analytics capabilities and establishing partnerships with leading restaurant technology providers.

2024

Advanced Analytics

Introduced predictive analytics and machine learning capabilities, enabling restaurants to forecast customer behaviour and proactively address retention challenges.

2026

Innovation Leadership

Continuing to push the boundaries of restaurant analytics with next-generation insights, real-time personalisation, and comprehensive customer journey optimisation.

Our Mission

To empower restaurants with the insights they need to build lasting customer relationships, increase retention, and achieve sustainable growth through data-driven decision making.

Innovation

We continuously push the boundaries of what's possible in restaurant analytics, developing cutting-edge solutions that anticipate industry needs.

Customer Focus

Every feature we develop is designed with our restaurant partners in mind, ensuring practical solutions that deliver real business value.

Data Integrity

We maintain the highest standards of data security and privacy, ensuring our clients' customer information is protected and compliant.

Partnership

We view our clients as partners, working collaboratively to understand their unique challenges and develop tailored solutions.

Our Expertise

Our multidisciplinary team brings together diverse expertise from hospitality, technology, and data science

Leadership Team

Executive Management

Strategic vision and industry leadership with extensive experience in restaurant operations and technology innovation.

Development Team

Engineering & Product

Expert developers and product specialists focused on creating intuitive, powerful analytics platforms for the hospitality industry.

Analytics Team

Data Science & Research

Skilled data scientists and analysts who transform complex restaurant data into clear, actionable business insights.

Support Team

Customer Success

Dedicated support specialists who ensure our restaurant partners maximise the value of their analytics investments.

Our Commitment to Excellence

GDPR Compliant

Fully compliant with European data protection regulations, ensuring customer data security and privacy.

European Coverage

Serving restaurants across the European Union with localised support and region-specific analytics capabilities.

Dedicated Support

Comprehensive customer support with industry-specific expertise and ongoing platform optimisation.

Proven Results

Demonstrated success in helping restaurants increase customer retention and improve profitability through data-driven insights.

Ready to Partner with soilbaling?

Join the restaurants that are already transforming their customer retention strategies with our advanced analytics platform.